Google is Changing Mobile Search to Compete with Facebook

Google is Changing Mobile Search to Compete with Facebook

Google on Wednesday proclaimed of its search app on mobile phones to incorporate a customized feed of links concerning hobbies, travel, sports, and alternative topics, a move that puts the search company into additional direct competition with social networks adore Facebook. Google, the world’s largest computer program and a unit of Alphabet, aforementioned the changes would begin rolling move into the U.S on Wednesday and different countries within the coming weeks.

 The new a name is termed “Google Feed,” a reputation which will conjure comparisons to Facebook’s “News Feed,” a feature on Facebook providing browse updates from friends, family, and different sources.
 Google (GOOG, -0.28%) said, however, that it absolutely was not to make to duplicate Facebook (FB, +0.24%), the world’s largest social network. Instead, the corporate aforementioned it needed to create another place to check a stream of relevant search results.Mobile Search

 “This feed is basically concerning your interests… it is not extremely concerning what your friends have an interest in,” mount Gomes, a Google vice president for engineering, aforementioned in an exceedingly informing with reporters.

 Typical updates may embrace a link to a website with recommendations on a forthcoming area, or a link to a page regarding sport or another hobby, the corporate aforementioned.
 Facebook and Google are jockeying for attention online and by extension, for advertising revenue supported those eyeballs. The 2 firms are expected to require in some five hundredths of overall online ad spending in 2018, per analysis firm e-marketer.


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@iMZahidIqbal @eZahidIqbal

PhD Scholar at University College Dublin, Ireland.

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